The Africa Mobility Initiative through its accelerator program, Africa Transformative Mobility Accelerator (ATMA) is calling startups in the mobility industry to apply to join the accelerator’s 2020 cohort. The open application is LIVE on and will run till 31st March 2020.

The Africa Mobility Initiative (AMI) is supported by Shell Foundation a UK charity, and the Transformative Urban Mobility Initiative (TUMI) and is looking for startups with operations in either Kenya or Uganda. Startups and innovations addressing access to sustainable mobility in the informal transport sector and working towards provision of transformative solutions to urban mobility challenges are invited to apply.

Upon application, 8 selected startups will get an opportunity to immerse themselves to the mobility ecosystems in Kenya and Uganda. They will also get linkages to partners who are interested in mobility startups like GIZ, Shell Foundation, UNHABITAT as well as Government agencies and officials in the participating countries.

Other benefits attached to the six- month’s acceleration period include:

1. Immersion trips into local ecosystems in Kenya and Uganda through four in-person exchanges

2. Coaching and mentorship from local and international mobility and enterprise development experts.

3. Networking with mobility stakeholders, practitioners and enthusiasts in four separate sessions that will be organized in Nairobi and Kampala between May and September 2020.

4. A series of planned seminars that will be facilitated by subject matter experts in relevant topics such as mobility, value proposition design & problem solution fit, business modeling & product/service market fit, customer acquisition, financial modeling and investor relations.

5. Pitching to a selected and curated pool of investors during the Africa Transformative Mobility Summit in October 2020 in Nairobi, Kenya

6. A grant of up to $25,000 for the top startups during the Mobility Summit in October 2020.

Interested applicants must have a demonstrable product or service (Minimum Viable Product), be able to present an innovative and scalable solution to a well-articulated challenge, be able to demonstrate ability to generate revenue, be for profit and have at least 2 team members. Early Stage and Seed Startups alongside those in pre-series A stage are highly encouraged to apply.

About Partners

Shell Foundation.

Shell Foundation (SF) is a UK-registered charity, founded by Shell in 2000, that creates and scales business solutions to enhance access to energy and affordable transport to serve the low-income communities most affected by these issues.

It does this by supporting innovators to test new technology and enterprise models that can contribute towards the SDGs, achieve financial independence and operate at scale.

Transformative Urban Mobility Initiative (TUMI)

The Transformative Urban Mobility Initiative (TUMI) is a leading global implementation initiative on sustainable mobility formed through the union of 11 prestigious partners.  TUMI supports transport projects all around the world and enables policy makers to transform urban mobility. TUMI believes in sustainable mobility for a better future.


UN-Habitat is a United Nations (UN) organ that works for a better urban future. It is based in over 90 countries. It promotes the development of socially and environmentally sustainable cities, towns & communities. UN-Habitat strives for adequate shelter with better living standards for all.


C4DLab is a prototyping and innovative startup incubation lab at the School of Computing and Informatics, University of Nairobi. It has previously housed the TUMI Accelerator, a Kenyan based mobility accelerator that provides technical support to startups that work towards provision of transformative solutions to urban mobility challenges. 8 startups graduated from its first cohort.


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